Firma is a lighting store selling quality chandeliers to the general public.
(noun) the heavens or sky.
The design takes inspiration from vintage chandeliers bringing them into a modern context with the colours and iconography style. It subtly mimics the celestial shapes found within ‘the heavens’ and utilises symmetry to keep the design aesthetically pleasing.
The main horizontal logo lockup substitutes the ‘i’ with a chandelier gem drop, which is consistent with the rest of the chandelier iconography. The same gem drop is used as the main icon for the brand.